Namalwa Joselyn Chesoli

Namalwa Joselyne Chesoli, popularly known across social media by her viral catchphrase "Because of Why?", is a prominent Kenyan businesswoman, content creator, and public mentor originally from Tongaren Constituency in Bungoma County. She is the founder and Chief Executive Officer of JoySmart Branding Services based in Nairobi, alongside running the Hers Haven Initiative, a community outreach program that supports underprivileged high school girls by providing sanitary items and career mentorship. Emerging as a progressive and highly relatable leader, she has officially mobilized a county-wide grassroots campaign to run for the Bungoma County Woman Representative seat in Kenya's upcoming 2027 General Election.